This project is aimed at providing parents and school counselors with a quick resource guide to help identify markers of Obsessive Compulsive Disorder in early childhood.
OCD most often begins to develop in ages 6 - 9 years old. In young children, OCD often goes undiagnosed which can evolve into other disorders resulting from ritual behavior and anxieties (eating disorders, body dysmorphic disorder and major depressive disorder)
Many children don’t understand why they experience intrusive thoughts and are likely to hide their behaviors.
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This project is only in its infancy. The International OCD Foundation is exploring new avenues and provides so many resources to help people of any life stage that encounters Obsessive Compulsive Disorder. The Worry Monster is not a new idea but the campaign I designed seeks to further the concept and use the worry monster as a communication channel or signal for kids and their parents. The stuffy acts a bridge or a signal that encourages participation, dentification, and ideally a safe space to talk about and work through big feelings together.
This project is aimed at providing parents and school counselors with a quick resource guide to help identify markers of Obsessive Compulsive Disorder in early childhood.
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Childhood OCD
Campaign
This project is aimed at providing parents and school counselors with a quick resource guide to help identify markers of Obsessive Compulsive Disorder in early childhood.
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The audience for this project is Parents, Teachers, School counselors and Caregivers. Anyone who spends time with a child who exhibits behaviors associated with irrational fears such as compulsions, school avoidance and extended periods of time in the bathroom or bedroom engaging in repetitive actions.
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Intended Audience
Message
OCD most often begins to develop in ages 6 - 9 years old. In young children, OCD often goes undiagnosed which can evolve into other disorders resulting
from ritual behavior and anxieties (eating disorders, Body Dysmorphic Disorder and Major Depressive Disorder)
Many children don’t understand why they experience intrusive thoughts and are likely to hide their behaviors.
Posters
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This project is only in the beginning stages. There are so many possibilities to be explored and developed. If you'd like to see my research and process please click the link below.
Posters
Pamphlets
Social
Social
Social
Pamphlets
Communication
Channels
Microsite
Microsite
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As the campaign progresses, shorts and ads may be implemented based on the response and success of the initial campaign.
Poster Series
​The campaign engages parents through "the worry monster" They draw it, send it in and it comes back as a stuffy to help them communicate their worries.
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The posters also have a QR code that connects to a microsite that acts as an index for resources